Case Study

chote miya

Chote Miya is a vibrant ode to the streets of India. The space, formerly a meat store, undergoes a remarkable transformation. Our approach unfolds with a nostalgic glance back to 90s India, a time of thriving local brands and tantalizing street treats. The space layout is designed to accommodate a large kitchen, a front cash and food dispersal counter, a seating area, and a large display cabinet. A communal table beckons patrons to gather and savor the flavors of India amidst famous grocery items on display and Bollywood melodies, embracing an eclectic narrative steeped in nostalgia. Drawing inspiration from Bombay’s Irani cafes and the vernacular of its bustling streets, the space is adorned with teak wood millwork and furniture. Vintage advertising posters on wall frames ignite a sense of homecoming for guests. Tube lights hang with modern simplicity, while iconic bentwood chairs and bespoke graphical artwork create a departure from convention, evoking a welcoming ambiance throughout. The color scheme mirrors the vibrancy of Indian streets, with the main signboard serving as an invitation to an Indian street. Inside, a towering wall mural adorned with matchbox art depicts the essence of Bombay life in vivid detail, from colorful taxis to iconic double-decker buses. Inspired by the whimsical quotes adorning Indian trucks and buses, the graphic design used in the space adds a playful touch. Quotations like "tip top," "free wi-fi," "high class," and "freshly made" adorn the display cabinet top shelves and other areas, adding to the authenticity and charm. Chote Miya's design is a journey through the bustling streets of India, a celebration of culture, flavor, and community. For the bustling metropolis of New York, it is a cherished escape into a world of vibrant authenticity.

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